Assuming that the average shoe size for women is an American 7 (European measure 37.5), John Henry Lonie uses national per capita carbon emissions data — the average American emits 19.5 tonnes of CO2 per year, the average Brit emits 9.2 tonnes, and the world average per person is 4.5 tonnes — to calculate that the equivalent “carbon dioxide emission – shoe size” for the average American woman is 18.5, the average British woman a 9, and the average world citizen 4.
“You can imagine someone tromping around the earth” Lonie says, giggling. “Most people would think it quite funny if you put on a size 18 shoe and started walking around a flower garden. You can just kind of get an idea of the impact you would have on the world if your shoe size is 18, not a size 7.”
If you can’t image the above, here are some pretty awesome visuals. A big THANK YOU to their producers: the visionaries, creative artists, and the useful nerds — stats, digital, &c..
You might have read the (tonnes of) words; now view these few pictures. We think you’ll be impressed:
… as impressed as PET is, so that you’ll join us in doing your bit to educate yourself about, offset and reduce your own part of the problem.
A big problem that can be solved by all of us, individually, together, by putting