If you think influential entities are acting weird in a political sense, financial markets are starting to bet massively on ethical & sustainability values (!) according to PwC — the business audit, tax and consulting firm.

“In 2019, PwC conducted a global survey on the investment priorities of 750 institutional investors and 10,000 retail investors, and found that overall, ESG [Environment/Social/Governance] concerns ranked third, below risk–return but above several aspects of service in which investment managers typically compete for customers, such as fees, relationships, and operational capacity. The strong showing by ESG factors was driven primarily by institutional investors. … More organizations and analytics companies, such as MSCI, Sustainalytics, and Refinitiv, are responding to the investor demand for sustainable options by providing tools and data to study sector, company, and regional exposure to ESG risks and opportunities.”

Environmental, Social and Governance issues are fast moving to the money-mainstream! Let’s hope affluent/influential/responsible global punters (consumers, students, voters, investors and business leaders) will find the ethical    to stick to these profitable values.